Fair Billing Practices
Your monthly bill should pay for your power, not someone else’s special interest carve-out.
As a 28-year veteran of SRP leadership, Keith Woods views the grid as critical health and safety infrastructure. Every dollar spent must be justified by a clear benefit to the ratepayer, ensuring that policy-driven add-ons never become permanent burdens on Phoenix families.
What Ratepayers Deserve
Ratepayers shouldn’t have to decode their bill to figure out who’s getting the benefit and who’s paying for it. As your SRP Vice-President, Keith Woods will use three decades of board experience to deliver a ratepayer-first approach.
Keith’s approach for SRP ratepayers:
- No hidden cross-subsidies: Protecting everyday customers from quietly subsidizing special interest carve-outs or sweetheart deals.
- Clear math and clear accountability: Requiring transparent cost-benefit analysis for every major decision, ensuring you know exactly how your money is being spent.
- Understandable Rates: Keeping billing simple and predictable by stopping the use of confusing “riders” and policy-driven add-ons that push costs higher.

3 decades of srp board experience
Keeping Rates Fair
Electric bills rise when costs get buried, shifted, or approved without a clear explanation of benefits and tradeoffs. Good governance is simple: show the math, justify the spend, and assign costs fairly.
For SRP ratepayers, Keith’s focus will be:
Ensuring large new industrial loads pay their fair share so everyday families aren’t left holding the bag.
Avoid “hidden riders” that quietly increase your monthly bill under the guise of policy.
Stop the practice of “hidden riders” and policy-driven extras that quietly increase your monthly bill.
SRP should be run like critical infrastructure, not a political experiment.

No Games With Your Electric Bill
Some groups sell slogans; your bill isn’t a slogan. When political agendas replace disciplined planning, ratepayers pay the price through higher costs and more volatility.
Keith Woods uses three decades of experience to ensure SRP remains focused on:
- Affordability: Keeping rates predictable through 24 years of cost-oversight expertise.
- Reliability: Prioritizing engineering and summer-peak planning to keep the A/C on.
- Fairness and Transparency: Ensuring straight answers and no hidden cost-shifting.
- Water + Power Stewardship: Protecting Arizona’s vital resources with coordinated, long-term planning.
- Independent Local Control: Keeping decisions local and accountable to everyday ratepayers, not outside interests.
Keith Woods is running to provide the dependable service, disciplined oversight, and real accountability that only decades of experience can deliver. No slogans, no costly experiments – just results.
Stopping Cost Shifts Before It Hits Your Bill
Cost shifting happens when expenses get buried, reassigned, or approved without a clear explanation, and everyday customers end up paying. Keith Woods promotes straightforward oversight: show the math, explain the tradeoffs, and assign costs fairly.
What ratepayer protection looks like with Keith Woods:
Before major decisions: What problem are we solving, what does it cost, and who pays? No blank checks.
Everyday households shouldn’t subsidize special carve-outs, sweetheart deals, or unclear program add-ons.
If a program runs over budget, rates shouldn’t quietly rise. Report results publicly and correct course.
Where Hidden Costs Come From
Cost shifting doesn’t always show up as a single line item. It usually appears through complicated structures, unclear add-ons, and decisions made without plain-English accountability. Ratepayers deserve transparency that prevents surprises before they hit the bill.
How SRP leaders should avoid the trap:
- Require clear cost-benefit review and disciplined phasing for major projects
- Use transparent reporting: what it costs, what risk it reduces, what it adds to bills
- Keep rate design understandable, so families can predict usage impacts
How Ratepayers Can Vote In The SRP Election
SRP elections are one of the few ways ratepayers can influence long-term decisions on rates, reliability, and governance. For the most current information on voter eligibility, early ballots, deadlines, and voting locations, use SRP’s official elections resources.