SOLAR CHOICE
Experience That Walks the Talk
Keith Woods doesn’t just promise fairness; he builds it. Pragmatic and experienced, Keith authored the Solar Fair-Market Standard to ensure every customer gets a fair shake without unfair cost-shifts. He believes rooftop solar customers are active partners in our grid who deserve respect for their independence. With three decades of SRP Board experience, Keith protects the integrity of your ratepayer dollars by choosing engineering reality over activist mandates.
PROTECTING solar PROPERTY RIGHTS with COMMON SENSE
For too long, the debate over Arizona’s energy has been dominated by political activists on one side and utility insiders on the other. Keith Woods offers a third way – a pragmatic approach that treats Residential Solar Ratepayers with the respect they deserve:
- Respecting Your Investment: Keith views rooftop solar as a matter of personal liberty. He believes families who invest their own capital to lock in fixed energy costs deserve respect, not penalties.
- The Author of Fairness: Keith “walked the talk” by authoring the Solar Fair-Market Standard. His plan pays a fair-market return to solar owners based on the actual average wholesale price SRP pays for power.
- Protecting Every Ratepayer: By sticking to market math, Keith eliminates unfair cost-shifts. He is the pragmatic leader who ensures SRP remains a win-win for both solar owners and traditional ratepayers.
This isn’t just a platform of promises—it’s a three-decade record of holding the line. Keith doesn’t answer to political slates; he answers to the math and he answers to you.
3 decades of srp board experience
Future-Proofing for the Modern Home
The modern Arizona home is evolving. From electric vehicles to high-efficiency home batteries, families are taking more control over their energy than ever before. Keith Woods believes SRP should be a partner in this evolution, not an obstacle. He brings 3 decades of disciplined oversight to ensure the grid is ready for your new technology – without sticking your neighbors with the bill.
With Keith’s leadership, let’s build a grid that welcomes innovation without the “hidden costs:
Charging your electric vehicle should be an advantage, not a burden on your bill. Keith supports data-driven, off-peak charging programs that reward you for helping stabilize the grid. It’s a common-sense way to keep your costs low while ensuring SRP operates efficiently for everyone.
Keith believes SRP should incentivize smart energy use rather than relying on complicated fee structures. He advocates for expanded off-peak charging options that give EV owners the freedom to charge at the lowest possible rates, turning a growing energy demand into a win-win for the entire system.
Integrating EVs into the Valley’s grid requires experienced planning, not punitive measures. Keith supports voluntary, time-of-use programs that encourage charging when power is most affordable. This pragmatic approach protects your wallet and strengthens grid reliability during peak summer demand.
WHILE OTHERS TALKED, KEITH AUTHORED THE SOLUTION
Moving SRP from “Solar Wars” to a Fair-Market Future
Keith Woods is “walking the talk” with a three decade SRP Board record of putting SRP ratepayer dollars ahead of political mandates. He doesn’t just promise fairness—he authors the standards that define it.
- The 6.1¢ “Fair Solar Pay” Advocate: In the 2018-19 rate hearings, Keith did the math that management wouldn’t. He advocated for a 6.1¢ Fair-Market Rate for solar exports – a figure based on real wholesale value that respects the homeowner’s investment without shifting costs to their neighbors.
- The Lone Watchdog: Keith has the backbone to stand alone. In 2015, he was the voice for retirees and families on fixed incomes, standing as the lone vote against punitive solar fees. As Keith told the press at the time: “It’s a higher cost, especially impact, on the low-income user and people on fixed income like retirees.”
- Engineering Reality: Keith understands that the “free fuel” of midday solar must be backed by a reliable grid that works at 10:00 PM. He prioritizes Reliability over slogans.
VIRTUAL POWER PLANTS: Your Home as a Power Partner
The “Old Way” of managing a heatwave was building a billion-dollar power plant that only runs a few days a year. Keith Woods supports the New Way: A Virtual Power Plant (VPP). By using bidirectional charging, your EV and home battery can plug into the grid during the 5:00 PM peak to curb demand. This “walks the talk” of common sense—saving the utility from building expensive new plants and saving you money on your monthly bill.
Developing technologies have the potential to save ratepayers money:
Your car is a mobile battery. Keith supports “Vehicle-to-Home” (V2H) tech that lets you use your car to power your AC during peak hours, protecting you from the highest rates.
By aggregating thousands of home batteries, SRP can create a “Virtual Power Plant.” Keith advocates for fair rewards for families who choose to help stabilize the grid.
When we use home tech to “shave the peak,” we avoid the need for costly new infrastructure. This keeps rates lower for every SRP customer, solar or not.
How Ratepayers Can Vote In The SRP Election
Affordable, predictable rates don’t happen by accident. They require steady oversight, transparent planning, and decisions grounded in engineering and cost reality. That’s the approach Keith Woods supports because ratepayers should not be surprised later.
SRP elections are one of the few ways ratepayers can influence long-term decisions on rates and reliability.